Marco Parroni
Founder, UNIQ PRIME
With over 25 years in the automotive industry and 12 years in private banking, I have built a career at the intersection of business, innovation and partnerships. From founding my own car company to leading FCA Switzerland as Sales Director, serving as Country Manager for Ferrari across multiple markets, and later shaping Julius Baer’s global marketing strategy as Managing Director and Chief Marketing Officer, my journey has always centered on connecting people, ideas and opportunities.
At Julius Baer, I launched the bank’s flagship partnership with Formula E, positioning it as a leader in innovation and sustainability. I built global partnership ecosystems, developed thought-leadership platforms around megatrends and led high-performing marketing teams worldwide. In the automotive sector, I drove dealer network strategies, major product launches and market development for some of the world’s most iconic brands. Running my own multi-brand company strengthened my entrepreneurial mindset and gave me a hands-on understanding of how to achieve results in highly competitive environments.
What differentiates me is my international and regional network across business, finance, sports, innovation, premium and luxury brands. I actively leverage this network to create opportunities for my partners and clients, opening doors, building trust and forging collaborations that deliver measurable impact. For me, partnerships are always built on trust and defined by results, a philosophy that guides everything I do.
Beyond UNIQ PRIME, I serve in board and advisory roles in motorsport, sports technology, sustainability and international sports management. These engagements keep me close to emerging trends, new talent and industries that are shaping the future.
In all my work, whether designing strategies, building partnerships or advising organizations, I believe the most enduring brands and relationships are created where trust meets impact. This belief has guided my career and continues to define how I work with every partner today.