About UNIQ PRIME.
A private advisory connecting family offices, executives and global brands. Based in Switzerland, present in the UAE. Operated personally, by appointment.
Marco Parroni.
Founder, UNIQ PRIME.
25+ years automotive & premium industry
12+ years private banking
Marco Parroni has spent more than twenty-five years in the automotive and premium industries and over twelve years in private banking, building an international career across leadership, strategic partnerships, branding, business development and commercial growth.
His automotive career included senior leadership roles at Ferrari and FCA Switzerland. At Ferrari, he held responsibilities across selected international markets, focusing on commercial development, dealer network management, brand positioning and strategic growth initiatives within one of the world's most iconic luxury brands. Later, at FCA Switzerland, he was responsible for sales, dealer development, market positioning and premium mobility strategies, helping strengthen the group's presence in the Swiss market.
Earlier in his career, he successfully built and managed his own multi-brand automotive business, developing a strong entrepreneurial mindset and hands-on commercial expertise.
He later joined Julius Baer, where he spent more than a decade contributing to the bank's international growth and positioning during one of its most transformative periods. As Chief Marketing Officer of Julius Baer, he led the bank's global marketing and brand positioning initiatives and launched Julius Baer's long-term partnership with Formula E, helping connect private banking with innovation, sustainability and a new generation of clients.
Over the years, Marco has built a trusted international network across business, finance, sport, technology and premium brands. His work has always been relationship-driven, focused on long-term partnerships, trusted introductions and creating opportunities that generate sustainable value over time.
Today, through UNIQ PRIME, he advises selected family offices, entrepreneurs, executives and brands across Europe and the United Arab Emirates. His work focuses on strategic relationships, international positioning, commercial growth and access to trusted networks across business, finance, technology and premium brands.
Alongside UNIQ PRIME, Marco serves in selected advisory and board roles across technology, mobility, sport and innovation-driven businesses, supporting leadership teams with strategic guidance, partnerships and growth initiatives.
“Partnerships are built on trust and defined by results.”
How we work.
Trust comes first. Access is built over decades, not introduced on demand. Most of the work is never visible, and that is the point.
Some conversations only happen behind the right doors.
By appointment. Every introduction answered personally.